Making head way on the major search engines can be a total nightmare if you are not up to date with latest happenings, influences, data and algorithm changes that go on a nearly monthly basis.
Search engine optimization has become a mix of a science and an art.
Everyone thinks that they can SEO but very few fully understand exactly what it takes to rank a website properly and dominate the first page of Google.
3 Steps of SEO
1) Keyword Research
This is the where success and failure happens. Targeting the right keywords means that you are on course for success and traffic increase, targeting the wrong keywords and you can have a major negative impact on your business.
Most people have the idea that a keyword with over 10,000 searches per month is going to be the one they will rank for and focus every thing that they have into this keyword.
Have they checked the competition? How competitive is this keywords? Is this keyword a major player in the market that they are also in?
Competition plays a major role in deciding whether you want to target that keyword or not. There are many tools available to “spy” on your competitors to see what the status of their website is and what kind of SEO they are performing.
This is a good opportunity to research other variants of the keyword and looking at more than 10 keywords that can collectively start bringing in the traffic that would make your business a success.
2) Onpage Optimization
In order to let the search know what your website is about and what you have to say, you need to write informative content that is unique and compelling so that when your visitors land on your site, they are interested and want to stay longer.
Onpage optimization is one of the most important parts of ranking your website successfully.
This consists of using the appropriate heading formats like H1, H2, H3 titles with various keywords that are related to the topic as well as the content of the page.
Using corresponding images and video plays an important factor is successful rankings to. Not only are you doing this for better search results, but also for making the content engaging and informative so that your visitor will stay on your site much longer. These are signals that a search engine like Google takes into account when deciding if your page is good enough to rank.
3) Off site Optimization
This is where most of the magic is done. Your website cannot rank alone just with a page. It needs some votes and mentions across the website.
The best way to start is using social media like Facebook, Twitter, Pinterest, Google +, LinkedIn, Reddit, StumbleUpon to announce that you have a website and this is what you are selling or providing. These website mentions helps establish an awareness amongst the search engine crawlers to pick up and locate your website.
Once this is done, you will be indexed and on your way to climbing the search results. Unfortunately this is not the only SEO needed. You will need to build various web properties around the internet all pointing back to your website with a various of anchor text mentioning your brand name, website and keyword.
This is where the art comes in. In the early 2000’s we were able to blast hundreds of links with a keyword and get instant rankings. Does not happen like that anymore.
As the number one SEO Services in Hartford, your business will start ranking on the first page of Google and your traffic will start to increase giving you a much better chance to build your brand and awareness online.
SEO is a fine tuned task and using your main keyword more than once could be detrimental to your success.
One thing to remember is that Google has a say in where your website should rank.
You can take the time to learn proper SEO techniques but be warned that this could take months to learn and start implementing every thing that you need to apply.
Otherwise you can leave it to the professionals like the Hartford SEO experts, Real Working Profits. Rob and his team of consultants have ranked many business and websites in the state of Connecticut.